Customer Experience at the Core

CX: Finding the Zone of Affection & using analytics to get there 


About Us

Passionate about Customer Understanding


For over 20 years, we have helped both for-profit and non-profits refine their brand presence and achieve their goals. Whether your goal is to enhance exposure, increase membership or simply better understand your customer's journey, our process comprises all micro-moments of the customer experience to create a CX journey that are nothing short of remarkable. We evaluate and structure an improved customer experience that drive sales, membership and retention leading your customers to the Zone of Affection. Talk to us today about how we can support all your CX initiatives.

Our Analytical Approach


 Beyond traditional market research, our service includes a thorough consult to help identify gaps & opportunities, culminating in a comprehensive report that includes a project plan with timelines and cost analysis. Our individualized plans are made up of quality services that will help you get there quickly and smoothly.  We are much more than a market research firm. Understanding CX is at the core of everything we do and our goal is to provide you with an individualized CX strategy canvas to help drive future business decisions.

Association Driven


We understand the association world and the challenges within. Not-for-profit is a tax strategy, not a business strategy and at Zonalytic we understand the pressures to get your message out. Our experience helping associations define their value propositions and measure the effectiveness is at the heart of measuring CX in the not-for-profit arena. Drop us a line today so we can discuss how Zonalytic can assist you with better understanding your members and what really drives their motivations.